Service Area Businesses Rise in Local Pack Search Results

The Rise of Hidden Address Rankings

We are seeing a fascinating shift where Google features more Service Area Businesses (SABs) without physical addresses. Many marketers are noticing these address-free listings popping up right at the top of local search results.

A forum user named interiorguy recently asked, 'Is anyone else noticing 3 packs starting to show businesses that don't have an address listed after the vicinity update?' This question sparked an interesting debate about how Google treats these listings.

We know that Google has always allowed pure SABs to rank in the local pack. However, the recent Algorithm Updates seem to have pushed even more hidden-address profiles into prominent spots.

Have you noticed this trend in your own local searches lately?

To Hide or Not to Hide Your Address

We often wonder if we should hide our client addresses to gain an advantage in the rankings. Some business owners think hiding their office location might help them target downtown areas better.

Local SEO expert Colan Nielsen weighed in on the topic with some classic advice. He stated, "I would always list the actual address for the business."

We agree that keeping a physical address is generally the safest bet for long-term success. If you want to move closer to the city center, you must do it strictly by Google's guidelines.

What the Vicinity Update Changed for Us

We saw the local search landscape shift dramatically after Google rolled out the major Vicinity Update. This update placed a much heavier emphasis on physical distance and proximity.

Because Google now favors tight-knit downtown locations, the competition has become incredibly fierce. Some industries might see more SABs simply because there are fewer physical storefronts nearby.

We recommend testing your local rankings regularly to see what works best in your specific niche.