Google Update Fixes Consecutive Same Site Search Results
Google has launched a brand new site diversity update to stop multiple consecutive listings from the exact same domain showing up in top search results.
A graphic illustration representing Google Search results with diverse website domain icons
The Problem With Cluttered Results
We noticed that searchers and SEO professionals have complained about this annoying issue for quite a long time. Sometimes a single domain would hoard four or five of the top ten spots on the page.
Forum member Dan Foland stated that he started saving screenshots of this phenomenon way back in late 2018. Many users found it incredibly difficult to find real answers when one technical site dominated the layout.
We believe that seeing the same domain over and over again completely ruins the user experience. It limits our options and forces us to scroll much further down just to find a different perspective.
Google Launches New Site Diversity Update
We are thrilled to share that Google has officially launched a new search update designed to provide more Site Diversity. The tech giant announced this change via their official Search Liaison account.
The search company stated, 'This Site Diversity change means that you usually won't see more than two listings from the same site in our top results.' This brand new rule will instantly make our search pages look much cleaner.
We think this is a fantastic step forward for the general web ecosystem. It gives smaller, high-quality websites a fair chance to rank on the very first page alongside the massive industry giants.
Exceptions to the Two Listing Rule
Will we ever see more than two results from the same website under this new Algorithm rule? Yes, because Google is keeping a few smart exceptions in place for specific types of queries.
The company wrote, 'However, we may still show more than two in cases where our systems determine it's especially relevant to do so for a particular search.' This exception will mostly apply when we are actively searching for a specific brand name.
We understand why they decided to keep this flexibility for branded searches like Amazon or Wikipedia. If you explicitly want a specific site, it makes total sense for Google to show you multiple relevant pages from them.
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